THE CLIMATE SAVERS COMPUTING INITIATIVE

To try and promote the above and other opportunities for more environmentally-friendly computing, in 2007 the Climate Savers Computing Initiative was set up by Google, Intel and a number of other leading players in the computing industry. The Initiative set itself a target to increase the energy efficiency of all computers shipped in 2010 by 50 per cent. This was hoped would reduce global carbon dioxide emissions from the operation of computers by 54 million tons per year, equivalent to the output of 11 million cars, or 10-20 coal fired power stations. Total energy savings would then be equivalent to 62 billion kWh and worth over $5.5bn.

The Climate Savers Computing Initiative has yet to specifically report on its initial targets. However, by July 27th 2010, a study conducted by Natural Logic showed that the IT sector had reduced annual CO2 emissions associated with IT equipment by more than 32 million metric tons worldwide since 2007. The research also showed that the IT sector was on target to achieve the intial Climate Savers Computing Initiative’s hoped for environmental savings by the end of its 2010 fiscal year in June 2011. Looking ahead, the Initiative is intending to leverage the expertise of new members — including Cisco, Emerson Network Power and Juniper Networks — in an attempt to reduce the power consumption of always-on computer hardware devices such as network routers.

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